The Sport Business Consultant Agency

The Sport Business is the sports marketing consultancy inspired and directed by José Guerra, a professional with more than 25 years of experience in the sector and a true globetrotter, with work in Portugal, Spain, the United States, Belgium and the United Kingdom.

A sports events agency

Thanks to this extensive personal experience in the sports events market and the successful development of numerous projects for more than a hundred companies, the agency has full capacity to create, design, coordinate, market, organize, communicate and carry out Public Relations actions related to the events.

In The Sport Business we thus fulfil our objective of offering an integral service, of completing the circle, thanks to an expertise that allows us to offer our own and other events to a brand in the current market.

The agency offers services that range from concierge, to strategic consultancy, to communication, PR, sponsoring, event organisation, design and editorial services, thanks to a team that includes a consultancy board specialised in the areas of event organisation, PR and communication, graphic and web design, social media and publishing.

Our work

Events organization

In the field of events, we have created some from scratch, such as the Ladies Golf Cup or the Ladies Paddle Cup, assuming at the same time their development and management; in other occasions, we have been in charge of their organization and commercialization (Ontier Cup, International Polo Tournament, The Duke of Edinbugh Cup, Spanish Cruise Championship in Sotogrande, Elite Auction…)

Communication and PR

Our team has been designing throughout all these years communication campaigns for brands such as Browning, Mikasa, Bull Padel, Fila, Santa Maria Polo, Sotogrande, The Oitavos or Algarve, among others.


At The Sport Business we advise you on everything related to the management of your sponsorship packages. We set the guidelines for each sponsorship category, define the ideal brand profiles and audit the results obtained by these in relation to the ROI and your economic results.

Projects developed


The World Corporate Golf Challenge is the biggest corporate golf tournament in the world and since its inception 27 years ago, over one million golfers have competed across the globe for the chance to represent their company and country at the World Finals.


TSBCA has the rights for the organization of The Duke of Edinburgh Cup, an international amateur golf tournament in more than 10 countries, created with the aim of earning funds for the International Golf Charity Ltd. The benefits  are donated to approved charitable associations focused on assisting at-risk and under priveleged youth. The goal of the Duke of Edinburgh Cup is to assist International Golf Charity Ltd. in expanding its programs by raising additional funds.

Te event was developed in Spain from 2009 to 2013 by The Sport Business. These years we had the support of ¡Hola!, the leading social-life magazine in this country.


One of the four most important political events in the world along with the seasons in the United States (Palm Beach), England (Windsor) and Argentina (Palermo). In The Sport Business we were in charge of organizing the event for five years in terms of sponsorship, hospitality and PR, as well as in the areas of Design and Communication.


TSBCA organised the press presentation and managed the commercial area of the Antonio Banderas Racing team in 2010. The team, that took part in the Moto 2 World Championship, included the riders Kenny Noyes and Joan Olivé and was led by the movie star Antonio Banderas.


An event born in 2000 with the support of the Royal Spanish and Andalusian Sailing Federations, the Andalusia Govern, the City Council of San Roque and the Real Club Marítimo de Sotogrande. We organized the event for three years in a row.


The following brands have trusted in our work