The company is leaded by  José Guerra (Lisbon, 1968) who provides his wide experience in the Event Organisation, Sponsorship, PR & Institutional, Communication, Media and Editorial areas.

With over 25 years of experience in the sports industry, he has developed his career in a number of countries around the world including, Portugal, Spain, USA, UK and Belgium.

Among his many different business activities, he created and organised events in Golf, Horse Jumping, Polo, Tennis, Padel and Sailing. For more than 20 years he has been instrumental is the commercial side of all of these events and many more, creating and selling sponsorship/partnership proposals.

Parallel to the Events he has also developed a number of Sports Publications, such as the Golf News supplement, Sports Challenge, Polo Lifestyle, the Spanish Equestrian Federation book, and the Santa Maria Polo Magazine, to name a few.

Marketing, Communications and PR have also been an integral part of his career. He has designed campaigns for brands such as, Browning, Mikasa, Bull Padel, Fila, Santa Maria Polo, Sotogrande, Algarve, among others.